Comments on: Facebook Ads and how they compare to Google Adwords http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/ Confessions of a Home Business Wed, 28 Jul 2010 23:06:14 +0000 hourly 1 http://wordpress.com/ By: Joe Scanlon http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-311 Joe Scanlon Wed, 13 May 2009 12:52:07 +0000 http://puddleducks.wordpress.com/?p=414#comment-311 Really great info Aedan, I hope to run some tests on both FB and Adwords some day also :-) Really great info Aedan, I hope to run some tests on both FB and Adwords some day also :-)

]]> By: puddleducks http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-202 puddleducks Thu, 05 Mar 2009 07:59:33 +0000 http://puddleducks.wordpress.com/?p=414#comment-202 @CJ - Many thanks for your comment. From my findings and other analysis I think the consensus on FB ads is: - they are good for getting traffic to your site - they are not good at getting visitors to purchase straight away from the click - they are OK at getting a quick signup to send further information or a newsletter So maybe you could create a landing page with a signup form so you can get the visitors email address to send them further information at a later date. Aedan @CJ – Many thanks for your comment. From my findings and other analysis I think the consensus on FB ads is:

- they are good for getting traffic to your site
- they are not good at getting visitors to purchase straight away from the click
- they are OK at getting a quick signup to send further information or a newsletter

So maybe you could create a landing page with a signup form so you can get the visitors email address to send them further information at a later date.

Aedan

]]> By: CJ West http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-198 CJ West Tue, 03 Mar 2009 16:09:26 +0000 http://puddleducks.wordpress.com/?p=414#comment-198 Great post. Thank you for your candor and the clarity of your analysis. I am trying FB ads to support a novel that has been very successful with readers who have purchased, but remains undiscovered due to poor marketing on my part. It seems that this sort of advertising is very expensive for a product with a unit margin as low as a novel. The question in my mind is whether or not the conversion rate will improve significantly given the low price tag. If I had to pay $40 per sale, I'd be better off printing a bunch and giving them away on a street corner :) I did think your ad was very well done, BTW. If anything it really boosted your CTR and the likelihood of a sale on the landing page. CJ Great post. Thank you for your candor and the clarity of your analysis.

I am trying FB ads to support a novel that has been very successful with readers who have purchased, but remains undiscovered due to poor marketing on my part. It seems that this sort of advertising is very expensive for a product with a unit margin as low as a novel. The question in my mind is whether or not the conversion rate will improve significantly given the low price tag.

If I had to pay $40 per sale, I’d be better off printing a bunch and giving them away on a street corner :)

I did think your ad was very well done, BTW. If anything it really boosted your CTR and the likelihood of a sale on the landing page.

CJ

]]> By: Measure Return on Investment on your Online Ads « PuddleDucks Blog http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-129 Measure Return on Investment on your Online Ads « PuddleDucks Blog Mon, 12 Jan 2009 12:18:02 +0000 http://puddleducks.wordpress.com/?p=414#comment-129 [...] had previously posted about trying out a Facebook Ad campaign back in October and comparing it to our ongoing Google [...] [...] had previously posted about trying out a Facebook Ad campaign back in October and comparing it to our ongoing Google [...]

]]> By: puddleducks http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-126 puddleducks Wed, 07 Jan 2009 14:57:06 +0000 http://puddleducks.wordpress.com/?p=414#comment-126 @keeplefty Very good point. I agree that there is always going to be a difference in the conversion rate betwen Adwords and Facebook Ads due to the mode that the user is in at the time. I suspect that Facebook Ads will perform better than banner ads due to the demographic filter that is used when setting up the ad. Unfortunately I don't have any data on whether the Facebook campaign resulted in any greater search for "PuddleDucks". @keeplefty Very good point. I agree that there is always going to be a difference in the conversion rate betwen Adwords and Facebook Ads due to the mode that the user is in at the time. I suspect that Facebook Ads will perform better than banner ads due to the demographic filter that is used when setting up the ad. Unfortunately I don’t have any data on whether the Facebook campaign resulted in any greater search for “PuddleDucks”.

]]> By: Keeplefty http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-121 Keeplefty Mon, 05 Jan 2009 13:20:08 +0000 http://puddleducks.wordpress.com/?p=414#comment-121 That is surely a big difference in cost per sale. But I think it is a bit like comparing apples and peaches. Facebook Ads are more like Banner Ads, because the consumer is not in search mode as with Google Adwords (on the search result page, that is). What I am trying to say, is that Facebook Ads (like traditional banner ads) besides conversion rate must be evaluated on their branding effect. Have you for instance experienced greater search for "PuddleDucks" caused by your Facebook "campaign"? That is surely a big difference in cost per sale.
But I think it is a bit like comparing apples and peaches. Facebook Ads are more like Banner Ads, because the consumer is not in search mode as with Google Adwords (on the search result page, that is).
What I am trying to say, is that Facebook Ads (like traditional banner ads) besides conversion rate must be evaluated on their branding effect.
Have you for instance experienced greater search for “PuddleDucks” caused by your Facebook “campaign”?

]]> By: puddleducks http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-116 puddleducks Thu, 01 Jan 2009 23:20:24 +0000 http://puddleducks.wordpress.com/?p=414#comment-116 @keeplefty. Thanks for the comment. Answering your question: The average CPC for Google was €0.30 which means a cost per sale of €6.00 (at 5% conversion rate). In comparison the cost per sale for our Facebook campaign, at a 1% conversion rate and a CPC of €0.40 is €40.00. A big difference! @keeplefty. Thanks for the comment. Answering your question: The average CPC for Google was €0.30 which means a cost per sale of €6.00 (at 5% conversion rate). In comparison the cost per sale for our Facebook campaign, at a 1% conversion rate and a CPC of €0.40 is €40.00. A big difference!

]]> By: Keeplefty http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-115 Keeplefty Wed, 31 Dec 2008 13:16:05 +0000 http://puddleducks.wordpress.com/?p=414#comment-115 Very instructive post. I just need one number to calculate the difference in cost per conversion. So, what is your CPC for Google Ads? Very instructive post.
I just need one number to calculate the difference in cost per conversion.
So, what is your CPC for Google Ads?

]]> By: Damien Mulley » Blog Archive » Fluffy Links - Monday November 3rd 2008 http://blog.puddleducks.ie/2008/10/31/facebook-ads-and-how-they-compare-to-google-adwords/#comment-69 Damien Mulley » Blog Archive » Fluffy Links - Monday November 3rd 2008 Mon, 03 Nov 2008 05:27:29 +0000 http://puddleducks.wordpress.com/?p=414#comment-69 [...] has done some wonderful analysis on Facebook ads and a campaign he ran on [...] [...] has done some wonderful analysis on Facebook ads and a campaign he ran on [...]

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