Comments on: Measure Return on Investment on your Online Ads http://blog.puddleducks.ie/2009/01/12/measure-return-on-investment-on-your-online-ads/ Confessions of a Home Business Fri, 27 Jan 2012 17:44:38 +0000 hourly 1 http://wordpress.com/ By: puddleducks http://blog.puddleducks.ie/2009/01/12/measure-return-on-investment-on-your-online-ads/#comment-135 Wed, 14 Jan 2009 23:07:35 +0000 http://blog.puddleducks.ie/?p=704#comment-135 @joe Thanks for the comment Joe. Great to know post are being read.

@derek Thanks for the suggestion re Google Analytics. I haven’t added the ecommerce part to GA yet. Must do that now.

]]> By: Derek Organ http://blog.puddleducks.ie/2009/01/12/measure-return-on-investment-on-your-online-ads/#comment-132 Tue, 13 Jan 2009 11:20:23 +0000 http://blog.puddleducks.ie/?p=704#comment-132 Good points and succinctly put.

Google Analytics allows you to track this exactly by putting in the value of achieving a Goal.

You can then view a report on this in analytics and view it by segment too (adwords, natural listings, custom facebook one)

Also you can set up the e commerce part and this will track your order values exactly and show you the exact return on investment of a given segment.

]]> By: Joe Scanlon http://blog.puddleducks.ie/2009/01/12/measure-return-on-investment-on-your-online-ads/#comment-130 Mon, 12 Jan 2009 12:34:05 +0000 http://blog.puddleducks.ie/?p=704#comment-130 This is a very informative piece. The “mode that the user is in at the time of click” is a great point.

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