Thanks for the comment and the link. It’s a large survey. I’m afraid I can’t find the 18% tuenover figure. Is that saying that online sales at the time are 18% of all retail sales?
I have seen another stat that’s interesting: “In the 12 months prior to Q1 2008 almost 1.2M people had order goods or services online”. I am sure this is higher now. Yet these sales are not counted anywhere in the official retail statistics. Interesting!
Aedan

The survey is not based across all of Irish business and therefore the figures must be viewed accordingly; however, that said, the survey reports a figure of online sales made by these Irish companies as being 18% of turnover.

This still doesn’t tell us what percentage of total sales is being generated through the internet, but it’s a start. If anyone wants to have a read for themselves have a look at http://www.cso.ie/releasespublications/documents/information_tech/2008/ictireland2008.pdf And again, if anyone out knows of research findings, I’d be delighted to hear from you.

Ann Sheehy
Marketing Consultant http://www.brightstar.ie