A while back I attended the IIA congress in Dublin. While on a break I chatted to the people at TradeDoubler and filled out a form to enter a raffle for a free online campaign. I never win anything so left it at that. So I was surprised when I got a call a few days later saying “Congrats .. you’ve won!” The prize – one million page impressions for a PuddleDucks banner online campaign.
We’re currently planning for the campaign and are getting the banners created by talented graphic designer Claire (of Mitchell Design). We’re also chatting to TradeDoubler about what websites to target. The idea is to first have a campaign for our PuddleDucks Back to School range – launching in mid to late August. This is new ground for us so it’s a learning experience. Hopefully it will be successful and it will introduce some new customers to the joys of PuddleDucks!
Written by Aedan