We did another campaign on Facebook for our January Sale. It was run over a period of 7 days. The ad looked like this.
The landing page for the ad was our home page and after the 7 days the stats looked like this:
Click Through Rate %: 0.15
Cost Per Click: $0.16
Total Cost: $26.78
Looking at Google Analytics I see that we received one conversion from the campaign. The bounce rate was also quite high at 44.27%.
The cost per sale of $26.78 was high – much higher than the cost per sale for our Google Adwords. As we found in our previous campaigns, Facebook Ads are not great for conversion to sales as users are not in a shopping mode at the time. They are good for getting traffic to your site and for brand awareness.
I’m going to try another experiment with Facebook Ads again soon. For the next campaign I’ll attempt to get signup to our newsletter and maybe incentivise by offering entry in a prize draw. I expect that the conversions for signups will be higher than conversions for sales. It will make an interesting experiment anyway and I will publish my results here.