Facebook have recently implemented a new look to Fan pages. The main change is that the fan page now looks more like your personal facebook page. Most of the page is now taken up with the Wall tab.
Here’s what the PuddleDucks Fan page now looks like:
Overall it’s an improvement on the old style page but I also have a few reservations.
In the old style page it was difficult to engage directly with fans on new content or offers. Now fans will see the new fan page status updates (including photos and videos) appear directly on the news feed on their personal page. This will really improve engagement and is a major change for the good.
You can slso configure the page so that fans and non-fans see different landing pages. I have set it up so that fans land on the Wall (careful!) while non-fans land on the Info tab.
For us, the ability of fans to add photos to our page is important. In the past, fans have added photos to the page of their kids wearing the PuddleDucks gear. In the new layout the fan photos are lost in the Photos box and it is not visible at all unless the Photos box is clicked.
The Information box is also not very useful. The only information visible on the full page display is that we were founded in 2005 – not the most important piece of information about PuddleDucks that I’d like people to see.
I have a lot more experimenting to do to improve the look and feel and the user experience. I must find out more about Facebook applications as they can also be integrated into the pages.
Finally a reminder of the benfits of joining as a fan of PuddleDucks on Facebook. At the moment we have a draw for a €50 PuddleDucks voucher – the draw takes place at the end of March among all the fans. And our fans are entitled to free postage on all orders. Come join us as a fan here.