Our Facebook page is up and running for well over a year now and we’re delighted to have build up a following of over 1000 fans or people who “like” the page . The page is a fun and informative way to “chat” to our existing and potential customers. We regularly run competitions, offers, discounts and post articles and links. Our Facebook fans can post their own reviews and often send us photos of the kids in their PuddleDucks gear. We love it. Overall, Facebook is definitely our social media channel of choice.
As an online retailer we are always interested in finding new ways to show off and sell our products. I recently read a piece in Practical Ecommerce about different ways of selling your products from your Facebook page. I feel it is too early and currently too unsecure to sell directly on the Facebook page but I do feel that there is a great opportunity to “show off your wares” to your Facebook fans and route them through to your website. After doing a bit of reaseach I selected Shop Tab as the Facebook application we would use.
When installed it shows your products on a new “Shop” tab on your page. Clicking on a products takes the customer to the appropriate page on the website where the secure purchase can (hopefully!) take place.
The installation of the application is really easy. The pricing plan I selected included a free 7 day trial and a charge of $10 per month after that. You just sign up through Facebook, add your page details and then upload a CSV file of your products to ShopTab. The format of this file is defined by Shop Tab and it includes, Product Name, Description, Category, Price, Product url and Image url. Upload the file and the products appear on a new Shop tab on your Facebook page.
So far, I have only included a subset of our products on the Shop tab. More will be added more as we go along. I will also be keeping a close eye on Google Analytics to see how much extra traffic comes from our new Facebook shop window.