Archive for Customer Engagement

Selling from our Facebook Page

Our Facebook page is up and running for well over a year now and we’re delighted to have build up a following of over 1000 fans or people who “like” the page . The page is a fun and informative way to “chat” to our existing and potential customers. We regularly run competitions, offers, discounts and post articles and links. Our Facebook fans can post their own reviews and often send us photos of the kids in their PuddleDucks gear. We love it. Overall, Facebook is definitely our social media channel of choice.

As an online retailer we are always interested in finding new ways to show off and sell our products. I recently read a piece in Practical Ecommerce about different ways of selling  your products from your Facebook page. I feel it is too early and currently too unsecure to sell directly on the Facebook page but I do feel that there is a great opportunity to “show off your wares” to your Facebook fans and route them through to your website. After doing a bit of reaseach I selected Shop Tab as the Facebook application we would use.

When installed it shows your products on a new “Shop” tab on your page. Clicking on a products takes the customer to the appropriate page on the website where the secure purchase can (hopefully!) take place.

The installation of the application is really easy. The pricing plan I selected included a free 7 day trial and a charge of $10 per month after that. You just sign up through Facebook, add your page details and then upload a CSV file of your products to ShopTab. The format of this file is defined by Shop Tab and it includes, Product Name, Description, Category, Price, Product url and Image url. Upload the file and the products appear on a new Shop tab on your Facebook page.

So far, I have only included a subset of our products on the Shop tab. More will be added more as we go along. I will also be keeping a close eye on Google Analytics to see how much extra traffic comes from our new Facebook shop window.

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Easter Art Competition – the Results

Thank you to all the children who entered our Easter Art Competition. We loved all the pictures so much and had such a hard time deciding the winners that we had to get some help in to choose! And because we think everyone did a brilliant job we are going to send a little prize to all the children who entered.

The winners of the two vouchers for ToysOnline.ie are: … drum roll please …

  • 5 and Under Category: Joint winners – sisters Ciara Rose & Ella May Hadley
  • Over 5 category: Eva Carolan

Special thanks again to Jody from ToysOnline.ie for sponsoring the prizes.

In gratitude we invite you to pass some Facebook clicks their way at the ToysOnline Facebook page here.

Thanks again for all the entries and feedback. We loved running the competition and will do something similar again soon.

Eva Carolan's Easter Picture 2010

Easter Drawing from Ella May Hadley (age 5) from Tullamore, Co. Offaly

Easter Egg in Water Colour by Ciara Rose Hadley - Age 4, Tullamore, Co. Offaly

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Big in Russia

Although we primarily focus our online selling efforts on Ireland, the power of the Internet means that we can be found by customers from many different countries. In the last few months we have sold to the UK, France, the Netherlands, Belgium, Germany, Denmark, the USA and Canada. We have also received a number of orders from a few different customers in Russia (all in Moscow). We seem to have a big fan in Russia who posts about us on a Russian shopping forum. and we regularly get traffic from the forum posts back to our website.

Here’s a screen shot of the forum (translated)

I have to rely on the Google toolbar translation service to see what they are saying about us. Accepting that a lot of the meaning gets “lost in translation”,  here are a few of the quotes about PuddleDucks on the forum.

  •  liked the surprise was the sweater (ordered as a gift to the village district.) had a button with a picture of a tractor and he growls and pants in all keys))) Fleece myagchyayshy, my child is fussy (he agrees to wear clothes selectively) got no calls.
  • And this sweater bought as a gift, so bright! Its main chip-rychalka and gudelka, clicking sound типо tractor rides, the most interesting that there are no restrictions on the label does not wash, can be washed in the machine
  • Vasche I love this story, it is warm, lightweight, easy to wash, dries quickly, presentation for a long time to lose. In blue sweaters lightning in green. sweater wide neck, his head is not stuck.

I know it does not all make complete sense but I think we can safely say that the Russian customers like their PuddleDucks gear.  And we’re delighted that we are reaching satisfied customers – not just in Ireland but all over the World too.

There’s a link to the Russian shopping forum here.

A message to our visitors from Russia (apologies for any mistakes in language):

Привет. Мы очень счастливы иметь клиентов из России. Пожалуйста пошлите по электронной почте нам в info@puddleducks, если Вы имеете какие-нибудь вопросы.

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Using Facebook Ads to Get More Fans

We’ve been running Facebook Ads on and off for over six months now – with varying degrees of success. Overall they can be divided into two types of advertisement:

1) Ads that take people your website 2) Ads to get more fans on your Facebook fan page.

For us the latter has been the most successful. I currently running some Facebook ads to get more fans and am satisfied with the value and results we are getting.

Here’s a few tips and information if you have a Facebook Fan Page and you are thinking of advertising for more fans.

  • Make the ads compeling and give it an incentive for people to click. From trial and error I have found that mentioning your special offers and giveaways work wonders. Here’s our latest ad:

Fb as fan

  •  Select the correct demographic for the ad – this should reflect the breakdown of your customer base.
  • If you mention in the ad that you have offers and giveaways then make sure you have them viewable on the fan page at the time you are running the ad.
  • Decide how much you are prepared to pay for a new fan and see if you are hitting this over time. For example I decided that I can pay 50 US cent for a new fan. You can easily see if you are getting this by looking at the stats. When you are running  an ad to get more fans you will see Cost per Action well as Cost per Click. (when a person clicks on the ad and go to your page, they don’t all click again on the “Become a Fan” button). Cost per Action is the metric you need to keep an eye on. In the following table our Cost per Action for the lifetime of the ad works out at around 45 US cents. That’s 45 cents we are paying for each new fan – good value I think.

FB stats

In case your wondering why I belive that getting more fans on your Facebook page is a good thing for your business. It’s not just a numbers game, collecting fans for the sake of it. Your Facebook fans fall into 2 possible camps. They could be existing customers who are happy to engage with your brand and share this engagement with their Facebook friends. Or they could be Facebook users who have not yet purchased from you. In this case, I believe that there is a much higher chance of them turning into customers if they are fans on your Facebook page.

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Our new competition on Pigsback

We have a new competition up on Pigsback.com. The prize is a “goody bag” of PuddleDucks waterproofs worth €350. It’s simple to enter – you can do it here.

 Pigsback

 Thanks so much to the folks at Pigsback for setting up the competition for us.

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Win a Voucher or Two in Our Prize Draws

We have two prize draws for PuddleDucks vouchers on the go at the moment:

1. Facebook Fan Page Draw

We’re running another prize draw among our Facebook fans at the end of June. One lucky member will win a €50 PuddleDucks voucher. All you need to do is to sign up as a fan of our page. You can do so here. The PuddleDucks Facebook page features news, special offers and new product information.

Pepper the Puppy says "G'wan enter the Draw"

Pepper the Puppy says "G'wan enter the Draw"

2. Customer Review Draw

If you’d like to add a customer review on the PuddleDucks products or service, you will be entered into a draw for a €50 PuddleDucks gift voucher. The draw will be made on August 1st.

You can enter a review here. You will need to log in first.

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PuddleDuckers Out and About 8

The latest in the series of customer stories we call “PuddleDuckers Out and About” comes from Roseanne Smith from Dublin. I love this photo of Roseanne’s two kids skipping happily to school wearing their PuddleDucks gear.

photo

Over to you Roseanne …

Living near Dublin City we normally cycle everyday finding it the only mode of transport that allows the time needed to argue the boys up, dressed, fed and ready to go. Myself and my husband have been taking the boys on the bike since they could support themselves sitting.

When I first read about PuddleDucks gear in the Irish Times 4 or 5 years ago, I was delighted especially when I discovered the hi-vis gear the nippers are sporting here, hi-vis being essential on the bicycle during those long winter months. The other thing I like is that the gear is more than roomy enough to fit plenty of warm clothes underneath. Sadly we even need this feature here in Ireland in May!

Two other features I like are the elasticated over the shoulder straps because they allow plenty of room for growth. While I enjoy watching my children grow and  develop sometimes my wallet groans at the prospect of purchasing a whole new selection of trousers or shoes! The other features on the coats which I love is the loop to hang the coats up and also the label with the space to write the child’s name. A must-have for school! You would be amazed at the number of coats that I have had to take a needle and thread to add on a loop and a nametag.

Thanks a lot Roseanne for allowing us to post your photo and story.

If any other parents would like to tell us their experiences of their children wearing our gear please contact us at into@puddleducks.ie

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