Archive for In the Press

PuddleDucks in the Press: Irish Times 13th February

Suzanne was interviewed and discussed PuddleDucks in an article in the Business Section of the Irish Times this week. A link to the article is here and the full text is below:

What is distinctive about your business?

We specialise in quality outdoor wear for children. Our products are completely waterproof but also soft and lightweight. Durability is also key. These practical clothes are made to last. Even after years of constant wear and washing, they keep on going.

What has been your major success to date?

Survival and organic growth. We set up the company in 2005 and even through the recession our sales and profits have continued to increase year on year. Increasingly, we are selling overseas. This has come about entirely through referrals and repeat business.

We now ship regularly to more than 15 countries and have a growing customer base in the US, Canada and Russia.

What has been your biggest challenge?

The one we are currently facing – taking PuddleDucks to its next level of growth. It is very difficult for an online retailer to really grow if they are only selling to the Irish market, so we want to build on our current export market and drastically increase it in several key areas.

IMG_Four in a row

What key piece of advice would you give to someone starting a business?

Believe in your products and love your customers. A large proportion of our sales are from repeats and referrals. We believe this is because we back up quality products with the highest level of customer service.

Who do you admire most in business and why?

Anita Roddick of The Body Shop. She started her first shop on a shoestring as a means of supporting her family but went on to have more than 1,000 shops in 40 countries.

She achieved this through customer loyalty and people wanting to be part of the “feel-good factor” created by the Body Shop at that time.

I also really admire her outlook on corporate responsibility. At a time when it was unheard of, she saw business in the wider context of a world that should respect animals, nature, people and employees.

What do you think the Government should be doing to stimulate the economy?

Boost consumer confidence by taking the uncertainty out of any future tax increases and spending cuts. Retailers depend on consumer confidence to maintain and increase sales.

The lead-up to the budget each year causes consumer anxiety about what’s going to be announced. This has a direct and negative impact on spending.

Also, there should be more support for Irish online retailers to sell at home and abroad which, after all, is an export business.

At the moment, 75 per cent of all online spending by Irish consumers goes outside the county. Government agencies should recognise this and help boost the home-based e-commerce sector to redress the balance.

What’s the biggest mistake you’ve made in business?

In the first few years we sold directly from our website but also sold the kids’ waterproofs wholesale.

However, we soon found we were spending a lot of time processing wholesale orders for very little gain. Now we only sell direct to the public.

What’s your business worth and would you sell it?

To us it is invaluable and currently we would not sell, as there is so much potential for growth.

Leave a Comment

Press Release: Summer 2012 Positive for Irish Online Business

Here is the text of a Press Release we have sent out today about Summer 2012 being a good one for PuddleDucks:

Summer 2012 Positive for Irish Online Business.

Despite the wet weather, many Irish families have still enjoyed the great outdoors this summer.  Irish online retailer, has had a busy summer kitting out families with a combination of waterproofs and wetsuits.   Their sales have shown an increase of over 30% from last summer.

Cork-based PuddleDucks specialise in outdoor wear for children.  With so many families choosing to holiday in Ireland this year, along with the worst summer weather for 26 years1, they have been busy all summer with online orders from all corners of Ireland.

Suzanne Kingston, owner of commented   “Our customers were determined to make the most of the school holidays and not be put off by the weather.  Parents came to us to get wetsuits for warmer days at the beach and waterproofs for the rainy days, meaning their children were able to spend most of the summer outdoors. As they say in Sweden – where all of our waterproofs come from – there’s no such thing as bad weather, just unsuitable clothing!”

——— ENDS ——-

About PuddleDucks:
Founded in 2005 and based in Carrigaline, Co. Cork, PuddleDucks is Ireland’s leading online retailer of outdoor clothing for children. Their range includes Swedish designed rain dungarees, jackets and trousers for children, as well as waterproof clothing and work wear for adults. Their beach and sun wear range includes children’s wetsuits, UV protection gear and sunglasses. PuddleDucks won the Best Online Trader award in the Irish Internet Association’s Net Visionary Awards 2009. They offer secure online shopping through their website at
Contact Information: Suzanne Kingston, PuddleDucks
Phone: 087 685 9088 / 021 4372917

Leave a Comment

Welcome to PuddleDucks

Welcome to PuddleDucks. We are the Ireland’s leading online retailer of children’s outdoor gear including fantastic waterproofs, fleeces and summer gear including wetsuits and UV gear.

Special offer for readers of the Mothers & Babies Magazine:  get Free Shipping on all orders until Friday 20th May. Just say “Mothers & Babies” in the customer notes and we’ll refund your shipping cost.

Shop online at or by phone at 0214372917

Leave a Comment

PuddleDucks in the Cork News

Many thanks to the Cork News for featuring the launch our Eskeez Thermals in their latest edition.

It’s also available online here

Leave a Comment

PuddleDucks in the Press

We’ve been mentioned in two press articles in the last few days.

1. The Irish Times

This article was about he An Post back shopping directory Being featured in the directory has been very good for us and we’re happy to report that our traffic has increased by around 10% due to being listed there.

Read the full article here.

2. Irish Independent and Silicon Republic

Interesting article about Irish e-tailing and the need to improve their online business and to  concentrate on expansion into international markets. Many thanks to Joan Mulvihill, CEO of the Irish Internet Association for mentioning PuddleDucks in the article.

Read the full article here.

Leave a Comment

PuddleDucks in the Irish Times Innovation Magazine

We are very happy to be included in an article in this months’ Innovation Magazine in the Irish Times.

You can read the full article here

Leave a Comment

Life’s a Beach with our new Summer range

Here’s a Press Release we have been sending out this week on our new Summer range …

Life’s a Beach with PuddleDucks new Summer range.

To cater for the increasing numbers of Irish families holidaying at home this year, have launched a new collection of children’s summer gear to help the kids get more enjoyment from their time at the beach. 

PuddleDucks new collection includes long and short wetsuits for ages from 3 years up, UV protection clothes, sun hats and beach shoes.

Even on a sunny day a good quality wetsuit will protect children from chilly winds and cool seas giving them more time to enjoy splashing in the sea and playing on the beach. The PuddleDucks 3mm neoprene wetsuits are lined with a layer of Titanium which reflects heat back into the body – a feature usually only seen in high spec adult wetsuits. 

And for those hot sunny days, their soft and quick-drying UV suits, tops and hats will provide much needed UVPF 50+ sun protection.

And we are in Ireland after all, so if it does happen to rain then the PuddleDucks’ 100% waterproof dungarees and jackets will keep the kids happy – splashing in the puddles or playing roly-poly in the wet grass!

Comments (2)

Press Coverage: In the Echo

There was a great article about PuddleDucks in Cork’s Evening Echo on Friday. 


Thanks to all at the Echo for featuring us. You can just about read the article  at this link.

Leave a Comment

Case Study in eBusiness Live



We are featured in a Case Study in the Enterprise Ireland eBusiness Live newsletter today. It details the short history of our business and how we utilise this blog along with Facebook and Twitter to promote what we do.

You can read the full case study here.

Comments (2)

PuddleDuckers and the Whale


Here’s a photo from Cork’s Evening Echo showing the Walsh brothers on Courtmacsherry Beach to see the unfortunate fin whale who beached there a few weeks ago. Aidan, Michael and Alphie are all proudly wearing their PuddleDucks Waterproof Suits. It’s a great shot. Thanks to their mother, Amy for letting us know about it and to Rob for scanning it.

Comments (1)