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Running Real Time Web Analytics

At PuddleDucks we have been running Google Analytics (GA) for the last number of years. GA provides loads of hugely useful analytical information such as number of unique visitors, pageviews per visitor, bounce rates and sales conversion rates. It’s also great for tracking the bounce rates and conversion rates on our Google Adwords campaigns driving changes and improvements in these campaigns.

However Google Analytics provides the statistics in a historical manner.   It’s not real time. Following a recommendation on Twitter we have recently installed OpenTracker, a real time web analytics system. We signed up for a free one months trial. It’s easy to install – just add some code to the site – and off you go. It’s early days yet, we only have it running for around a week but I’m really impressed with the stats available.

You can see the real time visitor data, visitor by visitor and see exactly what paths they take through the site.  THis is all available in real time. For each visitor you get the following information

  • country, city and region
  • IP address
  • browser
  • operating system
  • screen resolution
  • time spent on site
  • number of pages viewed
  •  time spent on each page
  • total duration of all visits
  • first-time or returning visitor
  • search terms / keyword entered
  • search engine used
  • exit link

Already the data we have analysed has started to drive improvements and changes to our site. I thoroughly recommend it. 

You can check out OpenTracker here.

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Why we bought a .tel domain

The new .tel domain allows you to store, publish and update all your business contact information and keywords on your brand under your domain name. For the .tel domain all the contact information is stored directly in the Domain Name System (DNS). This is different to other domains such as .ie where the DNS only provides mapping between the domain name and the IP address of the server where the domain is hosted..

It’s easy – all you need to do is to buy your the .tel domain and then enter your contact information into a control panel. Your information is then directly live on the internet. The look and feel of all .tel sites is exactly the same, differing only in the amount of information you enter.  Here’s what ours looks like:

pdtel

puddleducks.tel

 You can buy your .tel for many domain registrars – I bought puddleducks.tel for 3 years for €15 a year from Blacknight Solutions. It is a very straight forward process and unlike the process for buying a .ie site there is no checking on your credentials for buying that business .tel site.

Here are my main reasons for buying the puddleducks.tel domain.

  • Protection of your brand name: there  are a number of other businesses called Puddeducks around the world. I would have hated if they already had the puddleducks.tel taken. I’m glad I now own puddleducks.tel.
  • SEO advantages. I have already had links from the .tel into the main puddleducks.ie site. The link in the .tel counts as another inbound link to the .ie site, which helps with Google rankings.
  • The .tel domain is optimised for mobile devices allowing your business contact information to be viewed easily on mobile phones and other hand held devices.
  • I’m interested in where the .tel domain will go in the future. It may develop into something really interesting. Already there are iPhone, Blackberry and Outlook applications and there will be more in the future.

While I can see that it is a good idea for businesses to buy their .tel I am dubious for the need for individuals to do the same. Therefore I won’t be buying aedan.tel anytime soon but I’m glad I have puddleducks.tel and I’m interested in how the .tel domain will develop in the future.

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