Posts Tagged facebook fan page

Win PuddleDucks vouchers with Tweekaboo

January 25, 2012 at 12:55 pm · Filed under Competitions ·Tagged , , ,

We’re very proud to sponsor the latest competition on Tweekaboo to win one of three €50 PuddleDucks vouchers. To enter just follow this link and enter the competition on the tweekaboo Facebook page. The competition closes on January 27th.

Tweekaboo is a photo and video diary that tells the story of your child’s life. It merges your phone’s camera with an online digital diary. It allows you to upload the priceless photos and videos captured on your phone to create a private diary telling the story of your child’s early years.


Main features:

  • Capture texts, photos and videos with your phone.
  • Save them to your secure, private online diary.
  • Share them with family and friends within tweekaboo’s private social network or on Facebook and Twitter.

Coming Soon: Print photobooks, Greeting cards, Birthday invitations & more. Order photos straight from your phone.

How to Use:

Simply snap a photo or video with tweekaboo’s inbuilt camera or upload directly from your phone’s photo album. Your photos and videos can be tagged for easy organisation and sharing facilities are categorized for ease of use.

It is currently available as an iPhone App with an Android App due to be released soon.

Check out all the details about tweekaboo at www.tweekaboo.com

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Shopping from our Facebook Page

February 23, 2011 at 10:27 am · Filed under facebook ·Tagged , , ,

We have now set up a fully functional shopping page on our Facebook page at www.facebook.com/puddleducks. This is of course in addition to our main shopping channel at www.puddleducks.ie. The Facebook shopping channel is fully secure and it uses PayPay to process payments. You can get to the shop by clicking the “Shop Now” prompt on the left hand side of our page.

It utilises the Payvment Application which we have found very straight forward to set up and use. The Facebook shop only displays a small subset of our products (currently 9 products) including our new kids wellies. Our full range of over 100 products continues to be available on our main website. I think this will be a useful addition to our service to customers. We will see how it develops and how busy it becomes and will add more products including any new arrivals and special offers.

A few more details and limitations:

  • You need to set up a PayPay Business Account prior to setting up the Shop
  • Setting up a product on the Payvment Application is easy. You just need to enter the name, price, description, product image and product options (size and colour)
  • The use of the Payvment Application is Free.
  • It is quite limited is terms of shipping options – therefore we are only shipping to Ireland through our Facebook shop. We ship worldwide on our ecommerce website.
  • We offer Free Shipping to Ireland from our Facebook page shop to our Facebook fans

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Tips for increasing fans on your Facebook page

March 20, 2010 at 8:06 am · Filed under facebook ·Tagged , , ,

I posted the following on the discussion forum of the Facebook Page of O’Mahony-Donnelly E-business a few days ago. I thought it’s also worth reproducing here.

Here’s a few of my tips on how to get more fans to your Facebook page:

1. The most important. Create fun and interesting content for your fans. This way you will get “likes” and “comments” which will appear on your fans’ status updates and you will get their friends to be aware of your page and some will “fan” you. This way you can build up your fans in a viral manner.

2. Create giveaways and prize draws on your page – again creates interest and engagement and more fans will come your way.

3. Facebook Adverts – occasionally run a Facebook ad which will appear only on your fans profile pages. this will say e.g. Aedan is a fan of PuddleDucks – Click to become a fan. This works really well if you have a giveaway at the top of your fan page. Doesn’t cost too much and is worth it. Don’t run it all the time as it will be seen too much and will become boring. It’s easy to pause and un-pause the ad.

4. Post your most interesting Facebook updates to Twitter (maybe not all of them)

5. Link to your Facebook page from your website homepage

6. Have your Facebook page link on all your email signatures.

On last point, you should not try to get more fans just for the sake of collecting and increasing numbers but you should try to only get fans that will be interested in your product or service. Quality over Quantity!

Here’s our Facebook page.

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Looking back at 2009

January 30, 2010 at 10:31 am · Filed under Awards, Blogging ·Tagged , , , ,

I’ve been meaning to do a bit of a look back at last year for some time but haven’t found the time until now. So before it’s too late here goes …

2009 was another good year for PuddleDucks. We are surviving the recession, we won an award, added reviews to the site and much more. Rather than write a long wordy post about all the good things that happened in 2009, here’s some photos and images of our high points of last year.

1. Irish Internet Association Best Online Trader Award

Winning the IIA Award was such a big deal for us. It added credibility and trustworthyness to the site which helped in increasing sales. It was especially sweet because the award was voted on by the public

2. Adding LouderVoice Reviews to the site

Adding customer reviews - powered by LouderVoice - to the website was a major step forward for our business. It built on our word of mouth referrals and allowed customers to share their feedback in a user friendly and easily accessable way.

3. Suzanne’s interview on The Business on RTE Radio

Suzanne's interview with John Murray on The Business on RTE Radio 1 on November 14th brought loads of visibility, increased interest in our products and sales. It demonstrated the great value to a small business of a high profile media appearance

4. Our Facebook Fan page

Of all the social media platforms we are involved in, the most impotant to us is now the Facebook Fan Page. During 2009 it went from a small beginning to now having over 500 fans. It is a great platform to engage with our community of customers and "fans".

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Setting up Polls on a Facebook Fan Page

December 21, 2009 at 1:17 am · Filed under Blogging ·Tagged , ,

I’m always looking for ways to make the PuddleDucks Facebook fan page more interesting and engaging. Adding user polls is one way to achieve this and after doing a bit of research discovered that they are very straightforward to set up. The seven easy steps to do this are outlined below.

Firstly, there are many Facebook Poll Apps available but the one I choose is the PollDaddy Facebook App. The reason I selected PollDaddy was that I had come across their polls many times (by voting in them) and … like us, they’re an Irish based company.

So here’s how you do it:

1. Install the App from this link and add the Application to your Facebook fan page.

2. Now go to your Facebook page and press the “+” button on the tabs to see the application. At this stage there will be no live poll visible but you should still see the “Polls” tab. You can also drag this new tab to position it in the six visible tabs seen at the top of your page (rather than just being in the “+” section).

3. Next, create your first poll by going to the PollDaddy Facebook App page here and clicking on the “Create a New Poll” tab.

4. Now set up details for your Poll Question and Answers. You also set up the visibility of the Poll, either Private (only to your friends) or Public. For your Facebook page poll you should set this to Public.

5. There is also a checkbox asking whether to add the poll to a Facebook page. If you are the admin of a fan page you will see the page listed once you click the checkbox.

6. Click on “Next Step” and hey presto! Your poll is now available on your Facebook page.

7. You can check its status at any time by going to the same PollDaddy Facebook App page and clicking “My Polls”.

Just to try it out I set up a quick Christmas poll on our Facebook page, asking the important question “What’s at the top of your Christmas Tree?”. Both “Star” and “Angel” are running neck and neck at the moment. You can add your vote in the poll by clicking here.

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Using Facebook Ads to Get More Fans

August 27, 2009 at 11:43 pm · Filed under Blogging, Customer Engagement, facebook ·Tagged , , ,

We’ve been running Facebook Ads on and off for over six months now – with varying degrees of success. Overall they can be divided into two types of advertisement:

1) Ads that take people your website 2) Ads to get more fans on your Facebook fan page.

For us the latter has been the most successful. I currently running some Facebook ads to get more fans and am satisfied with the value and results we are getting.

Here’s a few tips and information if you have a Facebook Fan Page and you are thinking of advertising for more fans.

  • Make the ads compeling and give it an incentive for people to click. From trial and error I have found that mentioning your special offers and giveaways work wonders. Here’s our latest ad:

Fb as fan

  •  Select the correct demographic for the ad – this should reflect the breakdown of your customer base.
  • If you mention in the ad that you have offers and giveaways then make sure you have them viewable on the fan page at the time you are running the ad.
  • Decide how much you are prepared to pay for a new fan and see if you are hitting this over time. For example I decided that I can pay 50 US cent for a new fan. You can easily see if you are getting this by looking at the stats. When you are running  an ad to get more fans you will see Cost per Action well as Cost per Click. (when a person clicks on the ad and go to your page, they don’t all click again on the “Become a Fan” button). Cost per Action is the metric you need to keep an eye on. In the following table our Cost per Action for the lifetime of the ad works out at around 45 US cents. That’s 45 cents we are paying for each new fan – good value I think.

FB stats

In case your wondering why I belive that getting more fans on your Facebook page is a good thing for your business. It’s not just a numbers game, collecting fans for the sake of it. Your Facebook fans fall into 2 possible camps. They could be existing customers who are happy to engage with your brand and share this engagement with their Facebook friends. Or they could be Facebook users who have not yet purchased from you. In this case, I believe that there is a much higher chance of them turning into customers if they are fans on your Facebook page.

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Changing your Facebook Fan Page Username

June 29, 2009 at 8:01 am · Filed under facebook ·Tagged , ,

Facebook announced a while back that personal Facebook users could change their Facebook url from a randomly selected id to a meaningful url. This was possible for personal facebook pages from last week. So my own facebook profile is now at www.facebook.com/aedanryan.

However, there was a limitation for businesses with Facebook Fan pages. Initially, You needed to have 1000 fans on your page in order to change the url. We didn’t qualify for this as we have around 130 fans signed up on the PuddleDucks fan page.

From today (June 29th), Facebook fan pages with over 100 fans can now get their customised url. To do this go to http://www.facebook.com/username/ and select the username for any fan pages that you administer.

Later Update: It is now 25 fans to qualify for a customised username.

Therefore our page which in the past could be found at: www.new.facebook.com/pages/PuddleDucks/22282839694

can now be found at www.facebook.com/puddleducks

facebook fan page

This will make it easier to let people know about our page and to include on marketing material, press releases, email signatures, etc.

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Win a Voucher or Two in Our Prize Draws

June 19, 2009 at 12:34 am · Filed under Customer Engagement ·Tagged , ,

We have two prize draws for PuddleDucks vouchers on the go at the moment:

1. Facebook Fan Page Draw

We’re running another prize draw among our Facebook fans at the end of June. One lucky member will win a €50 PuddleDucks voucher. All you need to do is to sign up as a fan of our page. You can do so here. The PuddleDucks Facebook page features news, special offers and new product information.

Pepper the Puppy says "G'wan enter the Draw"

Pepper the Puppy says "G'wan enter the Draw"

2. Customer Review Draw

If you’d like to add a customer review on the PuddleDucks products or service, you will be entered into a draw for a €50 PuddleDucks gift voucher. The draw will be made on August 1st.

You can enter a review here. You will need to log in first.

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Facebook Page Insights – Two of our Fans are Pirates and other Interesting Facts.

June 5, 2009 at 12:39 am · Filed under facebook ·Tagged , ,

If you have a Facebook fan page you can learn lots of interesting statistics by looking at your Page Insights. This shows analytical information about your page, your fans and their interaction with your fan page.

We have the PuddleDucks fan page up and running for over six months now and we have recently passed the milestone of 100 fans. So I think it’s a good time to look at our Page Insights and here are some of the highlights.

All Fans over Time:

This shows that there is a fairly steady organic growth in new fans at about 10 new fans a month. The big jump at the end of March was due to a campaign to get more new fans by using Facebook Ads and holding a prize draw among fans. Note to self – Must do that again soon.

FB Insights 1

Gender Breakdown:

This is an interesting breakdown which I think closely reflects the normal gender breakdown of our customers.

Looking at the breakdown, I see we have 22% Male and 77% Female fans. Wonder what gender the remaining 1% is?!

 FB Insights 2

Location Breakdown:

No surprises here – our business is mostly targeted at the Irish market so this is the expected breakdown. But it’s nice to see we have one fan out there in the UAE – not a market I had considered as a big one for waterproof clothes. Maybe I’ll look into that now (joke!).

FB Insights 3

Language Breakdown:

Now this was a surprise. Two of our fans are Pirates! Well, two of our fans have switched their language in Facebook to English (Pirate) which changes the normal Facebook terms to “Pirate Language” terms. Here’s a few examples:

  • Fans = Crewmembers
  • Friends = Me Hearties
  • Log Out = Abandon Ship
  • Info = Cap’n’s Log
  • What’s on your mind? = What be troublin’ ye

Try it out – it’s good fun to set your language to English (Pirate) for a while. Just go to Settings, Language to do it. But I’m not sure that I’d like to keep it as a permanent setting though.

So to finish, I’d just like to say “Aaar, mateys. It be pleasin’ to have you on board” to our two Pirate crewmembers.

FB insights 4

PS: If you’d like to join as a fan on our page – if you’re a Pirate or not – you can do it here.

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Using Facebook Ads to get more Fans

April 10, 2009 at 12:51 am · Filed under facebook ·Tagged , , ,

We’ve experimented with Facebook Advertising campaigns a number of times over the past six months with mixed results. I’ve posted about them twice before:

1. Facebook Ads and How they Compare to Google Adwords – 31st October 2008 – blog post here

2. Latest Facebook Ads Campaign – 10th February 2009 – blog post here

The conclusion from those campaigns was that the demographic targeting was great, the number of clicks and traffic we got was good but conversions to sales were poor. The reason is that it takes a lot to persuade a Facebook user to change from Facebook engagement mode to buying mode.

This time I used a Facebook ad to direct users to our Facebook Fan page with the purpose of getting new visitors to signup as fans.  It was run to coincide with a voucher giveaway which was running on the Facebook page – to be drawn from all fans on March 31st.

Here’s what the ad looked like:

 facebook-ad3

And here’s the stats: I started the ad campaign on March 26th:

March 26th – 13 clicks – 5 New Fans

March 27th 13 clicks – 5 New Fans

March 28th – 13 clicks – 1 New Fan

March 29th – 12 clicks – 1 New Fan

March 30th – 12 clicks – 3 New Fans

March 31st – 11 clicks – 10 New Fans.

Overall: 74 clicks, 25 new fans, Total cost $15.05

facebook3

Of course not all new fans over this period can be attributed to the Facebook Ad. It’s a failing in the Facebook page insights (analytics) that they don’t show the source of the new fans i.e. whether they came from the ad, from the PuddleDucks site or from any other referrals. We did get a great referral from Damien Mulley’s blog on the 31st March which would have resulted in a number of the new fans for that day.

So overall I think it was worthwhile spend of $15. I might do it again to sign-up more fans the next time we are running a prize draw on our Facebook page.

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