Posts Tagged facebook fan page

Makeover for our Facebook page

Facebook have recently implemented a new look to Fan pages. The main change is that the fan page now looks more like your personal facebook page. Most of the page is now taken up with the Wall tab.

Here’s what the PuddleDucks Fan page now looks like:

facebook-page

Overall it’s an improvement on the old style page but I also have a few reservations.

Like:

In  the old style page it was difficult to engage directly with fans on new content or offers. Now fans will see the new fan page status updates (including photos and videos) appear directly on the news feed on their personal page. This will really improve engagement and is a major change for the good.

You can slso configure the page so that fans and non-fans see different landing pages.  I have set it up so that fans land on the Wall (careful!) while non-fans land on the Info tab.

Don’t like:

For us, the ability of fans to add photos to our page is important. In the past, fans have added photos to the page of their kids wearing the PuddleDucks gear. In the new layout the fan photos are lost in the Photos box and it is not visible at all unless the Photos box is clicked.

The Information box is also not very useful. The only information visible on the full page display is that we were founded in 2005 – not the most important piece of information about PuddleDucks that I’d like people to see.

Summary:

I have a lot more experimenting to do to improve the look and feel and the user experience. I must find out more about Facebook applications as they can also be integrated into the pages.

Finally a reminder of the benfits of joining as a fan of PuddleDucks on Facebook. At the moment we have a draw for a €50 PuddleDucks voucher – the draw takes place at the end of March among all the fans. And our fans are entitled to free postage on all orders. Come join us as a fan here.

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Looking forward to 2009

Last week I wrote a post looking back at 2008. Now to look forward and set goals for the New Year. I hope I’m not too late as over 5% of the year has passed already.

  • Expand the PuddleDucks range. Include more of the products that are successful and remove products that are not so popular with our customers.
  • Review enable the site. Allow customers to enter reviews on the site and by text.
  • Expand the number of shops, schools and creches we supply.
  • Create more professional looking newsletters. Maybe change email supplier from Constant Contact.
  • Blog more often. Find an audience – write content that appeals to the demographic of our customers i.e. parents of young children.
  • Try Ebay again – I have experimented not very successfully with Ebay for selling single items. I’d like to try it again and maybe create an Ebay store this time
  • Improve performance and Return on Investment on  Online Advertising with Adwords and Facebook.
  • Get better organic Google results by concentrating on website content.
  • Find opportunities to get coverage by creating and sending interesting Press Releases.
  • Create a number of surveys and send results of at lease one in a Press Release.
  • Expand our Facebook Fan page, get some interaction going, give fans reason to be fans and provide offers and one-off deals to members.

If I get all that done then I’ll be happy.

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The PuddleDucks Facebook Fan Page

We’ve set up a Facebook fan page for PuddleDucks here. I’m not a big Facebook user but having a fan page looks looks like an interesting way of keeping in touch with customers. If a few people add themselves as fans then we can keep them up to date with new products, special offers and other news. Maybe people can join in a discussion, add photos or videos or maybe add reviews. Let’s see how it goes anyway – if you think it’s worthwhile and use Facebook, we’d really appreciate it if you would join as a fan.

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