Posts Tagged iia

Business Blogging Breakfast, April 22nd , Dublin

I’m just putting the finishing touches to my slides for a short presentation I’m giving at an event in Dublin next week. Organised by the Irish Internet Association, the event is a Breakfast Briefing on Business Blogging at the Burlington Hotel on April 22nd. It runs from 7:45 am until 9.30 am. It’s an early start but promises to be an enjoyable and interesting event.

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It’s run under the auspices of the IIA Social Media Working Group and the group’s White Paper on Business Blogging will be launched at the event. The event will be chaired by Brendan Hughes of FBD Insurance and case studies will be presented by myself and Michelle Daly of PaddyPowerTrader.com.

Details of the event can be found here. It would be great to see you there.

Right – back to finish off those slides …….

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How to do Business Online – Securely

I attended an interesting seminar on Online Security on Thursday last in Dublin. The seminar was organised by the IIA and had speakers from AIB Merchant Services, Realex, IPSO, MasterCard and TrustWave.

Rather than going through the presentations one by one, I’ll list the 3 main issues and topics I took away from the event.

1. PCI Data Security Standard (PCI-DSS)

PCI DSS is a security standard that lists requirements for security management, policies, procedures, network architecture, software design and other critical protective measures. The standard is intended to help organizations proactively protect customer account data. It is a standard that all online retailers need to educate themselves about as they will need to comply with the regulations in the near future.

There are 4 levels of online merchants – measured on the number of card transactions they process annually. We fall into level four.  All retailers in levels one to three should be compliant by now, as the deadlines have passed. There is currently no deadline for level four merchants. But talking to experts at the seminar, the opinion is that the deadline will be set around September 2009. So it is the responsibility of online merchants to get to know about the standard and become compliant with it. My view is that it is better to be compliant sooner rather than later.

To become compliant the merchant needs to get assessed by a PCI Qualified Security Assessor (QSA). There are a number of QSA’s in Ireland – see here for the worldwide list and search on Ireland. Rather than wait for the deadline, we plan to get assessed and passed as soon as possible and publicise the fact that we are PCI-DSS compliant. This will give potential customers even more added assurance that we are a secure shopping site.

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2. 3d Secure

3D Secure is an extra validation step in the customer’s purchase process that the card merchants are encouraging online retailers to implement. I have used it myself when shopping with some sites. The issue I see with 3D Secure is that it has some benefits for the retailer but very little for the online shopper. We were also told at the seminar that the extra step of inputting the 3D Secure password can cause up to 15% of customers to abandon their purchase – as they are confused by the extra requirements for further validation information. We (at PuddleDucks) simply cannot afford to lose 15% of our potential sales so we will not implement 3dSecure for the time being. We will wait until it becomes more widely available and an advertising/education campaign is undertaken by the card providers.

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3. Chargebacks

Chargebacks are reversals of credit card transactions back to the retailer e.g. if a fraudulent (e.g. stolen) card is used online, the transaction is approved and the merchant (like us) dispatches the goods. Once the card is reported to be stolen the card issuer (the bank!) then comes back to the merchant and will recoup the transaction amount along with a processing charge. Luckily we have never had a chargeback imposed on us. The main thing for online retailers is to be vigilant regarding unusually large orders, strange selection of items, overseas orders, orders at unusual times, an order where the card is issued by a bank in once country and the customer is located in another country, etc. The number one rule is to be very careful – even if the transaction is approved by the bank this is not a guarantee that you will get the funds. And I learned that you can get chargeback up to 180 days after the date of the transaction.

Overall an interesting and informative seminar. Thanks to Irene at the IIA for organising it.

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Word of Mouse Marketing Seminar in Limerick on October 7th

I travelled up to Limerick yesterday to attend the Word of Mouse Marketing seminar organised by the IIA and the Limerick County Enterprise Board. It was a very interesting and informative event. The morning session was given by Krishna De – the well known Internet marketing and Social Media expert. The whole social media space is one I have an interest in and in the last few months have dipped the PuddleDucks toes in the water of the social media sea. We have this blog, we have a Facebook page, we have started advertising on Facebook and I am soon to start a PuddleDucks presence on Twitter. The reason for all this is to find new ways to reach and keep in touch with our customers about our PuddleDucks products, news, offers, etc. The great thing about marketing on social media platforms is that it is free of charge but does need a sizeable time investment. This is the great difference between the old way of doing things in the established media and the new way on the new social media. As Krishna said – everyone can now be a marketer for their business as the new platforms are free or inexpensive.

Krishna’s presentation was very interesting and here’s a few “to-do’s” I have taken away from it:

  • set PuddleDucks up on Twitter
  • create a PuddleDucks photo page on pix.ie – maybe show photos of our our lovely gift wrapping
  • register on key social networks
  • check and maybe update my personal profile on social networking sites
  • check on RSS reader on our blog and allow email subscriptions to the blog
  • put link to our Xtreme PuddleDucking video on our next email newsletter!

The afternoon sessions were also very enjoyable especially Fred Karsson of DoneDeal.ie who shared his experiences of building a successful online business. Fred’s presentation was both informative and humerous and it’s amazing how DoneDeal has built their business to be so successful in a relatively short time. One tip I have taken from Fred’s talk is to check our spend on Google Adwords and reduce the Cost per Click for the top performing ads.

Of course the networking opportunities are very important too. I met Liz from StyleBible– who had very kindly written a review of PuddleDucks on her site. I had a long chat too with Roseanne of IIA blog fame about Twitter (she live-twittered the event), blogging and how her kids love wearing their PuddleDucks “fireman’s trousers”.

Overall a very enjoyable day. Thanks to all the organisers and presenters.

— Aedan

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