Posts Tagged web analytics

Running Real Time Web Analytics

At PuddleDucks we have been running Google Analytics (GA) for the last number of years. GA provides loads of hugely useful analytical information such as number of unique visitors, pageviews per visitor, bounce rates and sales conversion rates. It’s also great for tracking the bounce rates and conversion rates on our Google Adwords campaigns driving changes and improvements in these campaigns.

However Google Analytics provides the statistics in a historical manner.   It’s not real time. Following a recommendation on Twitter we have recently installed OpenTracker, a real time web analytics system. We signed up for a free one months trial. It’s easy to install – just add some code to the site – and off you go. It’s early days yet, we only have it running for around a week but I’m really impressed with the stats available.

You can see the real time visitor data, visitor by visitor and see exactly what paths they take through the site.  THis is all available in real time. For each visitor you get the following information

  • country, city and region
  • IP address
  • browser
  • operating system
  • screen resolution
  • time spent on site
  • number of pages viewed
  •  time spent on each page
  • total duration of all visits
  • first-time or returning visitor
  • search terms / keyword entered
  • search engine used
  • exit link

Already the data we have analysed has started to drive improvements and changes to our site. I thoroughly recommend it. 

You can check out OpenTracker here.

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